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Tile believes Apple AirTag are unfair competitors, here’s why

NEW DELHI: Apple finally launched the much-awaited AirTags at its Spring Loaded event. However, the debut of Apple AirTags was not liked by Tile, the popular brand in this segment.
As reported by TechCrunch, soon after the Apple event, the CEO of Tile released a statement calling Apple’s competitive practices unfair. Tile is known for its Bluetooth trackers which use similar functionality as Apple AirTags.
Tile will also be testifying in front of Congress about what it thinks of the new Apple product.
In a statement given to TechCrunch, Tile said, “Our mission is to solve the everyday pain point of finding lost and misplaced things and we are flattered to see Apple, one of the most valuable companies in the world, enter and validate the category Tile pioneered.”
“We welcome competition, as long as it is fair competition. Unfortunately, given Apple’s well-documented history of using its platform advantage to unfairly limit competition for its products, we’re sceptical. And given our prior history with Apple, we think it is entirely appropriate for Congress to take a closer look at Apple’s business practices specific to its entry into this category. We welcome the opportunity to discuss these issues further in front of Congress tomorrow”, added the company.
The report also added that it will ask Congress to take a closer look at the business practices of Apple and its entry into the market of Bluetooth trackers.
Tile offers various Bluetooth trackers which help users to find their lost items. The company also offers a feature called finding network which allows everyone with a Tile app to help locate someone else’s Tile, if the lost item was out of the Bluetooth range.
On the other hand, Apple AirTag will use the company’s Find My app to track the lost item like keys, wallets and more. This makes Apple AirTags the direct competitor of Bluetooth trackers from Tile.
Tile’s complaints stem from the need to pay a portion of its subscription to Apple for customers to use its own Tile app on iOS because of the App Store guidelines. Last year, during a Senate hearing Tile accused Apple of these unfair practices.
Speaking on the same, an Apple representative told TechChrunch, “We have always embraced competition as the best way to drive great experiences for our customers, and we have worked hard to build a platform in iOS that enables third-party developers to thrive”.

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