Around 26% Apple users ditched their iPhones and moved to Android last year between Q1 and Q2 2020. Apple released this data as part of the legal battle it is fighting with Fortnite maker Epic Games to prove that choice exists for smartphone users and the App Store ecosystem is not monopolistic.
As per a report by Android Central, Apple’s market research teams revealed that the percentage of iPhone users moving to Android between 2019 and 2020 varied every quarter. During this period, quarter over quarter, the percentage of iPhone users moving to Android is 19%, 14%, 26%, 26% and 12% respectively.
Considering the increasing price of iPhones, the data highlighted that the pandemic did cause people to look for cheaper Android alternatives. Also, the shift from iPhone to Android happened the most before the launch of the new iPhone 12 series.
Nugget of data on iPhone customers switching platforms came out in the Epic v. Apple trial. Apple submitted this… https://t.co/xOByfZ0Q6e
— Ben Bajarin (@BenBajarin) 1620673847000
Having said that Apple enjoyed a loyalty of 81% from iPhone users on an average and the top smartphones that were sold the most globally were iPhone 12 models in Q1 2021.
For those unaware, Epic Games has dragged Apple to court claiming that Apple’s rules are anticompetitive and unfair which has caused a loss of revenue. Apple has kicked out Fortnite from the App Store after Epic Games added its own payment system bypassing Apple. A separate payment mechanism meant that Epic Games need not pay commission to Apple at all, something that is totally against the policies of the iPhone maker.
Last month, Epic Games presented a 10-year-old email to Steve Jobs from Apple’s marketing chief Phil Schiller as evidence to fight Apple in court. The mail from Schiller to Jobs and Eddy Cue (head of services) talks about reducing the App Store commission that Apple charges developers from 30% to 20%.
Schiller asked whether Apple can continue with the “70/30 split” forever. The split refers to the 30% fees that Apple charges developers for paid apps, purchases made inside the app along with subscriptions. While Schiller made it clear that he is a “staunch supporter” of the fees, he was not confident that the 30% cut can remain “unchanged forever”, as per a report by Bloomberg which first was to report on the said email.