Facebook launches creator education and enablement programme in India

Facebook has launched its largest creator education and enablement program today during the Creator Day India event. As per the company, it is an attempt to make access to creator resources more scalable and democratised. This is the next phase of the company’s ‘Born on Instagram’ program, which was launched in 2019, but will now enable creators across India to learn through a self-paced e-learning course. At the end of the course, they will receive a course completion letter as well.
The program will provide live masterclasses with experts, latest information on trends, product updates and challenges to keep up with what’s unfolding on Instagram. Lastly, it will provide creators the option to unlock monetary opportunities through various rewards and brand partnerships.
During the event, few creators shared their experience of leveraging in-stream ads which enable them to monetise videos as short as one minute and to earn a sustainable income. The company also highlighted its suite of monetisation tools including paid online events which was launched during the pandemic to enable content creators to earn money from events such as concerts, cooking classes, virtual tours among others.
The company has also announced a new pilot in partnership with Spark AR in which six creators will showcase the ease of AR creation and highlight the way it can trigger trends. India was one of the first countries where the company tested features where Reels are recommended on Facebook.
“Creators across India are shaping popular culture, and we are proud that our platforms play a big role in unleashing their creativity and helping them earn a living. The building blocks of a creator economy are coming into place. And we are keen to lean in to enable creators to learn, earn and grow their communities on our platforms.” said Ajit Mohan, VP and MD, Facebook India.

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