Amazon Great Indian Festival sale dates announced

Amazon has announced that its ‘The Great Indian Festival’ (GIF) sale 2021 will start from October 4. The company says that the sale is dedicated to lakhs of small sellers including over 75,000 local shops from 450 cities, offering products to customers across the country. The sale will also showcase products from Amazon sellers under various other programs such as Amazon Launchpad, Amazon Saheli, Amazon Karigar, as well as top Indian and global brands across categories. When it comes to e-commerce sales, ‘The Great Indian Festival’ is one of the biggest in India.
As per a recent study commissioned by Amazon India and conducted by Nielsen, sellers on the e-commerce platform are optimistic about this festive season and 98% of the surveyed sellers said that technology adoption and e-commerce have positively impacted their business. More than 78% of the surveyed Amazon sellers expect to reach out to new customers, 71% mentioned an increase in their sales and 71% mentioned a recovery in their business as their top expectations from the festive season.
The Great Indian Festival Sale would include over 1,000 new product launches from brands such as Samsung, Xiaomi, Sony, Apple, Boat, Lenovo, HP, Asus, Fossil, Levi’s, BIBA, Allen Solly, Adidas, American Tourister, Prestige, Eureka Forbes, Bosch, Pigeon, Bajaj, Big muscles, Lakme, Maybelline, Forest Essentials, The Body Shop, WOW, Nivea, Dabur, P&G, Tata Tea, Huggies, Pedigree , Sony PS5, Microsoft Xbox, Hasbro, Funskool, Philips, Vega and more.
As per the company, customers can get a wide range of options with Amazon Pay ICICI Bank credit card to enjoy 5% reward points with Rs.750 as joining bonus, signing up for Amazon Pay Later to get a flat Rs.150 back along with instant credit up to Rs.60,000, rewards worth Rs. 1000 back for customers who use Rs.1000 gift cards, rewards worth Rs. 200 by adding money to the Amazon Pay balance, and 10% cashback up to Rs.100 on shopping when using Amazon Pay UPI.
“This year’s Great Indian Festival is a celebration of the resilience of local shops and small and medium sellers. We are humbled by their spirit and delighted with the opportunity to partner and enable their growth, especially in view of recent challenges owing to the pandemic. We continue to innovate on behalf of our customers to offer the widest selection, value and convenience, ensuring fast delivery of their #KhushiyonKeDibbe, to get them ready for the festive season from the comfort and safety of their homes.” said Manish Tiwary, Vice President, Amazon India.

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